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AWARDDELIVERY ORDERSmall business

Delivery order 50310220F0227IGNITED LLC

Overview

Award facts

Net obligations
$9.98M
$9,978,225of $9.98M potential value
Outlays (paid to date)
$9.96M
$9.96M paid of $9.98M obligated$9,960,141
Period of performance
Sep 24, 2020 to Sep 23, 2025
Ended
Modifications
12
Latest action Jan 28, 2026
Contract type
Delivery order
PIID 50310220F0227

Contract value is the most the government could spend; obligations are what it has legally committed; outlays are what it has actually paid.

Description of requirement

PUBLIC SERVICE ADVERTISING CAMPAIGN

Dates and value

Award date
Signed on Sep 24, 2020
Potential end of performance
Jan 28, 2026
Current value
$9,978,225Base and exercised options
Potential value (if all options are exercised)
$9,978,225
Parent contract vehicle
GS07F0030Y (FSS, multiple award) — 7 orders recorded under it

Obligations by fiscal year of action

  • FY2026: -$2,870 (de-obligation)
  • FY2025: -$229,592 (de-obligation)
  • FY2024: $1,158,000
  • FY2023: $2,379,471
  • FY2022: $2,216,932
  • FY2021: $2,316,931
  • FY2020: $2,139,354

Total across 7 fiscal years: $9,978,225

Net de-obligation in that fiscal year (obligations withdrawn).

Source: Federal Procurement Data System contract actions as published by SAM.gov and USAspending.gov; latest action recorded Jan 28, 2026. View on USAspending · Recipient on SAM.gov

Recipient

LocationEL SEGUNDO, CA
UEIMJT7M3NHVLM7
CAGE code4FHA1
Business sizeSmall businessSize at award, per the contracting officer
Parent companyIGNITED LLC

Business types and certifications

For-profit organizationLimited liability company

Self-reported at the time of the action.

Agency and place

Awarding and funding

Funded from
Other program officesProgram activities050-0100Federal accounts (agency financial reports)

Place of performance

Place of performance
El Segundo, Los Angeles County, California 90245-4714
Congressional district (place of performance)
CA-36As reported at the time of the action

Classification and competition

Classification

Product or service (PSC)
R701SUPPORT- MANAGEMENT: ADVERTISING (service)

Competition

Extent competed
Full and open competitionA
Solicitation procedures
Subject to multiple award fair opportunityMAFO
Set-aside
Small business set aside - totalSBA
Contract pricing
Time and materialsY
Offers received
7

Solicitation and notices

Solicitation ID
50310220Q0083(as reported)
Solicitation date
Aug 4, 2020

Contract details

Subcontracting plan
Plan not included - no subcontracting possibilitiesA
Service Contract Act labor standards
No
Commercial procedures
Commercial products/servicesA
Government-furnished property
Transaction does not use GFE/GFPN
Bundled requirement
Not bundledH
Consolidated requirement
Not consolidatedD
Undefinitized action (terms not final)
No
Performance-based service acquisition
No - service where PBA is not used.N

Transaction history

Modification history

Base award
Sep 24, 2020Base obligation at award: $2,139,354
Latest action
Jan 28, 2026 — CloseoutModification P00012; obligation change -$2,870; administrative: no change in scope or value
Latest substantive action
Jun 20, 2025 — Supplemental agreement (within scope)Modification P00011; obligation change -$66,939
Actions by type
  • Base award1
  • Supplemental agreement (within scope)5
  • Option exercised4
  • Other administrative action2
  • Closeout1
13 actions recorded, Sep 24, 2020 to Jan 28, 2026; each action counted once.

All contract data

All contract data

Every other field reported for this award, as of its latest reported action

Competition

Evaluation preference
No preference used
Local area set-aside
No
Synopsized publicly (SAM.gov / FedBizOpps)
Yes
Simplified procedures for commercial items
No
A-76 (FAIR Act) action
No

Pricing and financing

Paid by purchase card
No
Latest action: change in base and exercised options
-$2,870
Latest action: change in base and all options
-$2,870

Socio-economic and policy

Inherently governmental functions
Other functionsOT
Recovered materials and sustainability
No clauses included and no sustainability includedC
EPA-designated product
Meets requirementsA
Clinger-Cohen Act planning (IT)
No

Place and origin

Domestic or foreign entity
U.S. owned businessA
Country of product or service origin
United statesUSA
Place of manufacture
Not a manufactured end productC

Structure

Award or IDV
Award
Award type
Delivery orderC
Parent vehicle type
FSSC
Parent vehicle: multiple or single award
Multiple awardM
Parent vehicle agency
Federal Acquisition Service4732
Awarding agency code
5000
Awarding sub-tier code
5000
Contracting office code
503102
Transactions recorded under this award key
13

Funding

Funding agency code
5000
Funding sub-tier code
5000
Funding office code
503102
Treasury accounts
  • 050-X-0100-000
Object classes
  • 24.0: Printing and reproduction
Disaster or emergency funding (DEFC)
  • Q: Not Designated Nonemergency/Emergency/Disaster/Wildfire Suppression