GovChime
AWARDDELIVERY ORDEROther than small business

Delivery order 70RDA225FR0000013PEOPLE WHO THINK, L.L.C.

Overview

Award facts

Net obligations
$13.86M
$13,857,600of $13.86M potential value
Period of performance
Mar 12, 2025 to Jun 11, 2025
Ended
Modifications
6
Latest action Jul 14, 2025
Contract type
Delivery order
PIID 70RDA225FR0000013

Description of requirement

NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER TWO FOR STRONGER BORDERS, STRONGER AMERICA INTERNATIONAL CAMPAIGN ADVERTISING AND MEDIA SUPPORT - EXCLUSION: SECTION 2(D) AND SECTION 4(A)

Dates and value

Award date
Signed on Mar 12, 2025
Potential end of performance
Jun 10, 2025
Current value
$13,857,600Base and exercised options
Potential value (if all options are exercised)
$13,857,600
Parent contract vehicle
70RDA225D00000003 (IDC, multiple award) — 4 orders recorded under it

Obligations by fiscal year of action

  • FY2025: $13,857,600

Total across 1 fiscal year: $13,857,600

Source: Federal Procurement Data System contract actions as published by SAM.gov and USAspending.gov; latest action recorded Jul 14, 2025. View on USAspending · Recipient on SAM.gov

Recipient

NamePEOPLE WHO THINK, L.L.C.
LocationMANDEVILLE, LA
UEIZ4UXD1X1HL99
CAGE code808L8
Business sizeOther than small businessSize at award, per the contracting officer
Organization typeCorporate not tax exempt
Parent companyPEOPLE WHO THINK, L.L.C.

Business types and certifications

Self-certified small disadvantaged businessFor-profit organizationLimited liability companyCorporation (not tax-exempt)

Self-reported at the time of the action.

Agency and place

Awarding and funding

Awarded by
  1. Department of Homeland Security
  2. Office Of Procurement Operations
  3. DEPARTMENTAL OPERATIONS ACQUISITION DIVISION II
Funded by
  1. Department of Homeland Security
  2. Immediate Office Of The Secretary
  3. OFFICE OF PUBLIC AFFAIRS

Place of performance

Place of performance
Mandeville, Saint Tammany County, Louisiana 70471-1264
Congressional district (place of performance)
LA-01As reported at the time of the action

Classification and competition

Classification

NAICS
541613MARKETING CONSULTING SERVICES
Product or service (PSC)
R701SUPPORT- MANAGEMENT: ADVERTISING (service)

Competition

Extent competed
Full and open competition after exclusion of sourcesD
Fair opportunity exception
UrgencyURG
Solicitation procedures
Subject to multiple award fair opportunityMAFO
Set-aside
Not reported
Contract pricing
Firm fixed priceJ
Offers received
2

Contract details

Subcontracting plan
Plan not requiredB
Cost Accounting Standards clause
Not applicable exempt from CASX
Certified cost or pricing data
No
Service Contract Act labor standards
No
Commercial procedures
Commercial products/servicesA
Government-furnished property
Transaction does not use GFE/GFPN
Bundled requirement
Not bundledH
Consolidated requirement
Not consolidatedD
Undefinitized action (terms not final)
No
Multi-year contract
No
Performance-based service acquisition
No - service where PBA is not used.N

Transaction history

Modification history

Base award
Mar 12, 2025Base obligation at award: $4,804,000
Latest action
Jul 14, 2025 — Other administrative actionModification P00006; administrative: no change in scope or value
Latest substantive action
May 21, 2025 — Supplemental agreement (within scope)Modification P00004
Latest funding action
May 23, 2025 — Funding onlyModification P00005; obligation change +$2,309,600; funding only: changes obligations, not scope
Actions by type
  • Base award1
  • Supplemental agreement (within scope)2
  • Funding only2
  • Change order1
  • Other administrative action1
7 actions recorded, Mar 12, 2025 to Jul 14, 2025; each action counted once.

All contract data

All contract data

Every other field reported for this award, as of its latest reported action

Competition

Evaluation preference
No preference used
Local area set-aside
No
Synopsized publicly (SAM.gov / FedBizOpps)
No
Simplified procedures for commercial items
No

Pricing and financing

Paid by purchase card
No

Socio-economic and policy

Inherently governmental functions
Other functionsOT
Recovered materials and sustainability
No clauses included and no sustainability includedC
EPA-designated product
Not requiredE
Clinger-Cohen Act planning (IT)
No
Walsh-Healey Act (materials and supplies)
No
Construction wage rates (Davis-Bacon)
No

Place and origin

Domestic or foreign entity
U.S. owned businessA
Country of product or service origin
United statesUSA
Place of manufacture
Not a manufactured end productC

Structure

Award or IDV
Award
Award type
Delivery orderC
Parent vehicle type
IDCB
Parent vehicle: multiple or single award
Multiple awardM
Parent vehicle agency
Office Of Procurement Operations7001
Awarding agency code
7000
Awarding sub-tier code
7001
Contracting office code
70RDA2
Transactions recorded under this award key
7

Funding

Funding agency code
7000
Funding sub-tier code
7002
Funding office code
70KSC8