GovChime
IDVSmall business

BPA (single-award IDV) 12639525A0003DIVERSITY MARKETING AND COMMUNICATIONS LLC

Overview

Award facts

Obligated on orders under this IDV
$1.50M
$1,499,988 across 2 orders
Period of performance
From Feb 10, 2025
Modifications
1
Latest action Mar 18, 2026
Contract type
BPA (single-award IDV)
PIID 12639525A0003

Description of requirement

OUTREACH ON DAIRY CATTLE HEALTH

Dates and value

Award date
Signed on Feb 10, 2025
Ordering period ends
Feb 9, 2030
Ceiling
Ceiling (single-award vehicle): $5,000,000
Parent contract vehicle
47QRAA22D0003 (FSS, multiple award)

Source: Federal Procurement Data System contract actions as published by SAM.gov and USAspending.gov; latest action recorded Mar 18, 2026. View on USAspending · Recipient on SAM.gov

Recipient

NameDIVERSITY MARKETING AND COMMUNICATIONS LLC
LocationEAST ORANGE, NJ
UEIEHULHWP3DPK3
CAGE code4H9J8
Business sizeSmall businessSize at award, per the contracting officer
Organization typeCorporate not tax exempt
Parent companyDIVERSITY MARKETING AND COMMUNICATIONS LLC

Business types and certifications

Women-ownedWomen-owned small business (WOSB)For-profit organizationLimited liability companyCorporation (not tax-exempt)

Self-reported at the time of the action.

Agency and place

Awarding and funding

Awarded by
  1. Department of Agriculture
  2. Animal And Plant Health Inspection Service
  3. MRPBS MINNEAPOLIS MN
Funded by
  1. Department of Agriculture
  2. Animal And Plant Health Inspection Service
  3. MRPBS MINNEAPOLIS MN

Classification and competition

Classification

NAICS
541810ADVERTISING AGENCIES
Product or service (PSC)
R701SUPPORT- MANAGEMENT: ADVERTISING (service)

Competition

Extent competed
Full and open competitionA
Solicitation procedures
Subject to multiple award fair opportunityMAFO
Set-aside
Not reported
Contract pricing
Firm fixed priceJ
Offers received
2

Contract details

Cost Accounting Standards clause
Not applicable exempt from CASX
Service Contract Act labor standards
Yes
Commercial procedures
Commercial products/servicesA
Government-furnished property
Transaction does not use GFE/GFPN
Bundled requirement
Not bundledH
Consolidated requirement
Not consolidatedD
Undefinitized action (terms not final)
No
Performance-based service acquisition
No - service where PBA is not used.N

Transaction history

Modification history

Base award
Feb 10, 2025
Latest action
Mar 18, 2026 — Other administrative actionModification P00001; administrative: no change in scope or value
Actions by type
  • Base award1
  • Other administrative action1
2 actions recorded, Feb 10, 2025 to Mar 18, 2026; each action counted once.

All contract data

All contract data

Every other field reported for this award, as of its latest reported action

Competition

Evaluation preference
No preference used
Local area set-aside
No
Simplified procedures for commercial items
No
A-76 (FAIR Act) action
No

Socio-economic and policy

Inherently governmental functions
Other functionsOT
Clinger-Cohen Act planning (IT)
No

Place and origin

Domestic or foreign entity
U.S. owned businessA

Structure

Award or IDV
IDV
IDV type
BPAE
Multiple or single award
Single awardS
Parent vehicle type
FSSC
Parent vehicle: multiple or single award
Multiple awardM
Parent vehicle agency
Federal Acquisition Service4732
Awarding agency code
1200
Awarding sub-tier code
12K3
Contracting office code
126395
Transactions recorded under this award key
2

Funding

Funding agency code
1200
Funding sub-tier code
12K3
Funding office code
126395