GovChime
IDVOther than small business

IDC (single-award IDV) 70RDA225D00000004SAFE AMERICA MEDIA LLC

Overview

Award facts

Obligated on orders under this IDV
$142.83M
$142,825,854 across 3 orders
Period of performance
From Feb 14, 2025
Modifications
3
Latest action Nov 7, 2025
Contract type
IDC (single-award IDV)
PIID 70RDA225D00000004

Description of requirement

NATIONAL EMERGENCY AT THE SOUTHERN BORDER: MULTIPLE AWARD IDIQ FOR STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND MEDIA SUPPORT SERVICES

Dates and value

Award date
Signed on Feb 13, 2025
Ordering period ends
Feb 13, 2027
Ceiling
Ceiling (single-award vehicle): $240,000,000

Source: Federal Procurement Data System contract actions as published by SAM.gov and USAspending.gov; latest action recorded Nov 7, 2025. View on USAspending

Recipient

NameSAFE AMERICA MEDIA LLC
Business sizeOther than small businessSize at award, per the contracting officer

Agency and place

Awarding and funding

Awarded by
  1. Department of Homeland Security
  2. Office Of Procurement Operations
  3. DEPARTMENTAL OPERATIONS ACQUISITION DIVISION II
Funded by
  1. Department of Homeland Security
  2. Immediate Office Of The Secretary
  3. OFFICE OF PUBLIC AFFAIRS

Classification and competition

Classification

NAICS
541613MARKETING CONSULTING SERVICES
Product or service (PSC)
R701SUPPORT- MANAGEMENT: ADVERTISING (service)

Competition

Extent competed
Full and open competition after exclusion of sourcesD
Solicitation procedures
Negotiated proposal/quoteNP
Set-aside
No set-aside used
Contract pricing
Order dependent (IDV allows pricing arrangement to be determined separately for each order)1
Offers received
3

Solicitation and notices

Solicitation ID
70RDA225R00000015(as reported)
Solicitation date
Feb 10, 2025

Contract details

Subcontracting plan
Plan not requiredB
Cost Accounting Standards clause
Not applicable exempt from CASX
Certified cost or pricing data
No
Service Contract Act labor standards
No
Commercial procedures
Commercial products/servicesA
Government-furnished property
Transaction does not use GFE/GFPN
Bundled requirement
Not bundledH
Consolidated requirement
Not consolidatedD
Undefinitized action (terms not final)
No
Multi-year contract
No
Performance-based service acquisition
No - service where PBA is not used.N

Transaction history

All contract data

All contract data

Every other field reported for this award, as of its latest reported action

Competition

Evaluation preference
No preference used
Local area set-aside
No
Synopsized publicly (SAM.gov / FedBizOpps)
No
Simplified procedures for commercial items
No

Pricing and financing

Latest action: change in base and all options
$20,000,000

Socio-economic and policy

Inherently governmental functions
Other functionsOT
Recovered materials and sustainability
No clauses included and no sustainability includedC
Clinger-Cohen Act planning (IT)
No
Walsh-Healey Act (materials and supplies)
No
Construction wage rates (Davis-Bacon)
No

Place and origin

Domestic or foreign entity
U.S. owned businessA

Structure

Award or IDV
IDV
IDV type
IDCB
Indefinite-delivery contract type
Indefinite delivery / indefinite quantityB
Multiple or single award
Single awardS
Awarding agency code
7000
Awarding sub-tier code
7001
Contracting office code
70RDA2
Transactions recorded under this award key
4

Funding

Funding agency code
7000
Funding sub-tier code
7002
Funding office code
70KSC8