R701: Advertising Services
Professional Services › Marketing and Distribution · Figures are FPDS award actions reporting this code.
Service code
Active
Overview
- FY2026 obligations
- $1.35B
- $1,351,840,390awarded under R701
- FY2027 to date
- $5.21M
- $5,213,427142 awards · year to date
- FY2026 awards
- 722
- awards with an action under this code
Obligations by fiscal year of action
- FY2027: $5,213,427 (year to date)
- FY2026: $1,351,840,390
- FY2025: $1,494,917,824
- FY2024: $1,635,355,887
- FY2023: $1,812,312,511
- FY2022: $1,751,853,353
Total across 6 fiscal years: $8,051,493,392
* Year to date.
Source: FPDS award actions reporting this PSC. Obligations are the sum of the obligation on each action (modifications included). Department of Defense actions appear about 90 days after they are signed.
Definition
- Official name
- Advertising Services
- Short name
- SUPPORT- MANAGEMENT: ADVERTISING
- Category
- Professional Services › Marketing and Distribution
- Status
- Active since October 1, 2011
Top buying agencies
FY2024–FY2026 · awarding sub-tier agencies
| Rank | Agency | Obligated | |
|---|---|---|---|
| 1 | Department Of The Army | $1,169,828,823 | 26.1% |
| 2 | Department Of The Navy | $769,195,379 | 17.2% |
| 3 | Federal Acquisition Service | $550,338,907 | 12.3% |
| 4 | Department Of The Air Force | $377,147,371 | 8.4% |
| 5 | U.S. Customs And Border Protection | $255,414,150 | 5.7% |
| 6 | National Highway Traffic Safety Administration | $253,675,827 | 5.7% |
| 7 | Office Of Procurement Operations | $197,298,350 | 4.4% |
| 8 | National Institutes Of Health | $191,517,560 | 4.3% |
| 9 | Defense Human Resources Activity | $190,808,648 | 4.3% |
| 10 | Centers For Disease Control And Prevention | $67,443,718 | 1.5% |
Top vendors
FY2024–FY2026
| Rank | Vendor | Obligated | ||
|---|---|---|---|---|
| 1 | DDB CHICAGO INC. | $1,148,375,024 | 41 | 25.6% |
| 2 | PERATON INC. | $500,783,349 | 1 | 11.2% |
| 3 | WUNDERMAN THOMPSON LLC | $403,001,641 | 7 | 9.0% |
| 4 | GSD&M LLC | $347,564,346 | 55 | 7.8% |
| 5 | YOUNG & RUBICAM LLC | $344,475,246 | 136 | 7.7% |
| 6 | STRAT@COMM, INC. | $229,364,306 | 13 | 5.1% |
| 7 | MARCOM GROUP, INC. | $227,384,122 | 7 | 5.1% |
| 8 | MULLENLOWE U.S., INC. | $188,832,399 | 24 | 4.2% |
| 9 | FORS MARSH GROUP LLC | $155,179,163 | 19 | 3.5% |
| 10 | PEOPLE WHO THINK, L.L.C. | $77,148,395 | 5 | 1.7% |