REALITY2, LLC (CA)

Federal Capability Statement

We are a full-service marketing agency with 30 years' experience supporting successful commercialization of innovative U.S. technologies via high impact messaging strategies, website development, marketing materials and advertising. Clients include SBIR awardees with TABA funding AND government resources/agencies/entities who want to provide helpful, clear, simple (and motivating!) information to stakeholders. Applying our unique Reality-based process, we implement the most effective go-to-market messaging strategy, working collaboratively with the client to distill complex tech features and ideas into clear benefits that resonate with target audiences. Most tech innovators don’t have these capabilities in-house so that, typically, internally produced materials are less effective. Technology companies often fall into the “complexity trap.” The same goes for government agencies who want to inform and inspire. Our ability to strategically simplify, clarify and engage generates results