SO HELP ME UNDERSTAND LLC (NJ)
Registration facts
SAM.gov registration as of
- SAM.gov registration
- Active
- Registration expiration date Sep 27, 2027
Registration
- Entity structure
- Other
- Business start date
- Jul 18, 2024 (2 years)
- Location
- Livingston, NJ
- State of incorporation
- New Jersey
- Purpose of registration
- All Awards
- Website
- sohelpmeunderstand.com
Source: SAM.gov entity registration and FPDS contract actions recorded under UEI GNQFYW3JND28. GovChime does not check exclusions.
Performance
Capabilities
NAICS codes
- 541618Other Management Consulting Services(primary)Small
- 541612Human Resources Consulting ServicesSmall
- 541614Process, Physical Distribution, and Logistics Consulting ServicesSmall
- 541512Computer Systems Design ServicesSmall
- 541611Administrative Management and General Management Consulting ServicesSmall
- 541620Environmental Consulting ServicesSmall
Small: small business for that NAICS, self-certified in SAM.gov registration.
SBA certifications
- SBA-Certified Women-Owned Small Business, certified Jan 27, 2025
Business types self-reported in SAM.gov registration:
- Women-Owned Business
- Women-Owned Small Business
Product and service codes (PSC)
- R408SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT
- R499SUPPORT- PROFESSIONAL: OTHER
- R706SUPPORT- MANAGEMENT: LOGISTICS SUPPORT
- R405SUPPORT- PROFESSIONAL: OPERATIONS RESEARCH/QUANTITATIVE ANALYSIS
- R799SUPPORT- MANAGEMENT: OTHER
- R707SUPPORT- MANAGEMENT: CONTRACT/PROCUREMENT/ACQUISITION SUPPORT
- R406SUPPORT- PROFESSIONAL: POLICY REVIEW/DEVELOPMENT
- R410SUPPORT- PROFESSIONAL: PROGRAM EVALUATION/REVIEW/DEVELOPMENT
Federal Capability Statement
So Help Me Understand, LLC (SHMU) provides advisory and implementation services in digital supply chain transformation, decision intelligence, data governance, AI-enabled operations, and cyber-readiness. Leveraging 25+ years of global supply chain executive experience, SHMU helps organizations modernize processes, improve data quality and decision-making, and build resilient, tech-enabled operating models. Core capabilities include integrated planning design, data and governance frameworks, AI and automation strategy, organizational and capability assessments, and practical cyber-readiness programs. SHMU delivers clear, actionable guidance and measurable outcomes from strategy through execution.
Capabilities & Services
Contracts
Contact Info
As of . Source: SAM.gov Points of Contact.
SAM.gov registration for SO HELP ME UNDERSTAND LLC lists a physical address and a separate mailing address, along with 2 verified points of contact. Past Performance contacts are the recommended outreach channel for due-diligence references; Government Business contacts handle procurement-facing correspondence.
Source: SAM.gov entity registration. Contacts displaying numeric or placeholder names have been filtered (defense-in-depth).
Physical Address
13 Rumson Rd
Livingston, NJ, 07039
USA
Mailing Address
13 Rumson Rd
Livingston, NJ, 07039
USA
Government Business Contact
Sasha Pailet Koff
President
13 Rumson Rd
Livingston, NJ, 07039
USA
Electronic Business Contact
Sasha Pailet Koff
President
13 Rumson Rd
Livingston, NJ, 07039
USA
Additional Details
As of . Source: SAM.gov Entity Registration.
SO HELP ME UNDERSTAND LLC has no active federal suspension or debarment on record in SAM.gov. Current SAM.gov registration expires September 27, 2027.
Source: SAM.gov entity registration (FAR responses, registration status). Always verify active exclusions against the authoritative record on SAM.gov before contract award.
Compliance & Risk Assessment
Source: SAM.gov FAR responsesSuspension/Debarment Status
SAM.gov registration reports no active exclusion
Public Display
Entity information is publicly displayed
Disaster Relief Registry
Registered for disaster relief contracting
Bonding Information
No bonding information provided
EDI
Not declared in SAM.gov
Business Structure
Source: SAM.govRegistration Details
Source: SAM.govInitial Registration
Last Update
Registration Activation
Fiscal Year End
Country of Incorporation
Congressional District
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