GovChime
UEI: LATRJSFHVQZ3 • CAGE: 6UZ96

HEART AND MIND STRATEGIES LLC (VA)

DBA: HEART & MIND STRATEGIES

Registration and award facts

SAM.gov registration as of

Net obligations since FY2017
$0
under this UEI
FY2026 obligations
$0
Provisional
Awards and orders
0
with positive net obligations1 IDV vehicle held
Latest action
Oct 13, 2026
SAM.gov registration
Active
Registration expiration date Feb 18, 2027

Registration

Doing business as
HEART & MIND STRATEGIES
Entity structure
Partnership or Limited Liability Partnership
Business start date
May 30, 2008 (18 years)
Location
Reston, VA
State of incorporation
Virginia

† FY2026 obligations (provisional; DoD awards signed after Jul 25, 2026 are not yet public).

Source: SAM.gov entity registration and FPDS contract actions recorded under UEI LATRJSFHVQZ3. GovChime does not check exclusions.

Performance

Capabilities

NAICS codes

Show all 13 NAICS codes

Small: small business for that NAICS, self-certified in SAM.gov registration.

SBA certifications

No certification in the SBA profile data.

Product and service codes (PSC)

  • R422Professional, Administrative & Management Support
  • R702Professional, Administrative & Management Support

Federal Capability Statement

We are the premier brand and communication partner devoted to inspiring clients to propel their organizations forward through advanced research and analytics, incisive strategy and compelling narrative.

Capabilities & Services

Brand Communications
Market Research
Polling
Human Centered Design
Journey Experience
Values Research
Research
Advertising
Online Bulletin Boards
Focus Groups
In depth interviews
stakeholder engagement
tracking
interviews
user experience
concept testing
message testing
Computer Assisted Telephone Interviewing
Surveys
Executive interviews
brand architecture
brand design
brand development
international
online research

Contracts

Latest awards and orders

  1. GS00F396GAFederal supply schedule (FSS)VehicleGeneral Services AdministrationFederal Acquisition ServiceLatest action

Contact Info

As of . Source: SAM.gov Points of Contact.

SAM.gov registration for HEART AND MIND STRATEGIES LLC lists a physical address and a separate mailing address, along with 5 verified points of contact. Past Performance contacts are the recommended outreach channel for due-diligence references; Government Business contacts handle procurement-facing correspondence.

Source: SAM.gov entity registration. Contacts displaying numeric or placeholder names have been filtered (defense-in-depth).

Physical Address

12110 SUNSET HILLS RD FL 6

RESTON, VA, 20190

USA

Mailing Address

12110 SUNSET HILLS RD FL 6

RESTON, VA, 20190

USA

Government Business Contact

ROYAL SMITH

CFO

12110 SUNSET HILLS ROAD, FL 6

RESTON, VA, 20190

USA

Electronic Business Contact

BEN CUSTER

MR.

12110 SUNSET HILLS ROAD, FL 6

RESTON, VA, 20190

USA

Past Performance Contact

Royal Smith

CFO

12355 Sunrise Valley Drive12110 Sunset Hills Road, Fl 6

Reston, VA, 20190

USA

Government Business Alternate Contact

ROYAL SMITH

CFO

12110 SUNSET HILLS ROAD, FL 6

RESTON, VA, 20190

USA

Electronic Business Alternate Contact

ROYAL SMITH

PARTNER

12110 SUNSET HILLS ROAD, FL 6

RESTON, VA, 20190

USA

Additional Details

As of . Source: SAM.gov Entity Registration.

HEART AND MIND STRATEGIES LLC has no active federal suspension or debarment on record in SAM.gov. Current SAM.gov registration expires February 18, 2027.

Source: SAM.gov entity registration (FAR responses, registration status). Always verify active exclusions against the authoritative record on SAM.gov before contract award.

Compliance & Risk Assessment

Source: SAM.gov FAR responses

Suspension/Debarment Status

SAM.gov registration reports no active exclusion

Public Display

Entity information is publicly displayed

Disaster Relief Registry

Not registered for disaster relief

Bonding Information

No bonding information provided

EDI

Not declared in SAM.gov

Business Structure

Source: SAM.gov
Profit Structure:For Profit Organization
Organization:Limited Liability Company

Registration Details

Source: SAM.gov

Initial Registration

Feb 25, 2013

Last Update

Feb 28, 2026

Registration Activation

Active — Feb 28, 2026

Fiscal Year End

1231

Country of Incorporation

USA

Congressional District

11