L'OREAL USA, INC. (NJ)
Registration and award facts
SAM.gov registration as of
- Net obligations since FY2008
- $24.23M
- $24,231,687under this UEI
- FY2026 obligations
- $0†
- Provisional
- Awards and orders
- 23
- with positive net obligations1 IDV vehicle held
- Latest action
- Sep 30, 2012
- SAM.gov registration
- Inactive
- Registration expiration date Apr 28, 2022
Registration
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Business start date
- Jan 1, 1950 (76 years)
- Location
- Cranbury, NJ
- State of incorporation
- Delaware
- Purpose of registration
- All Awards
- Website
- lorealusa.com
† FY2026 obligations (provisional; DoD awards signed after Jul 26, 2026 are not yet public).
Contract actions that the Department of Defense both funds and awards are withheld at the source for 90 days, so DoD awards signed after Jul 26, 2026 are not yet public.
Source: SAM.gov entity registration and FPDS contract actions recorded under UEI N7DNAV18U3J4. GovChime does not check exclusions.
Performance
Net obligations recorded under this UEI since FY2008. Top lists show the largest five by share of this vendor's net obligations; the shares do not sum to 100%.
Net obligations by fiscal year of action
- FY2012: $4,867,360
- FY2011: $4,941,663
- FY2010: $4,904,323
- FY2009: $4,698,293
- FY2008: $4,820,048
Total across 5 fiscal years: $24,231,687
Top awarding agencies
- Department of Defense$24,231,687, 100%
Top awarding sub-agencies
- Defense Commissary Agency$24,231,687, 100%
Top NAICS by obligations
- 424210Drugs and druggists' sundries merchant wholesalers$15,475,687, 63.9%
- 424410General line grocery merchant wholesalers$8,756,000, 36.1%
Top product and service codes by obligations
- 9998Non-food items for resale$15,980,797, 65.9%
- 8520Toilet soap, shaving preparations, and dentifrices$7,385,139, 30.5%
- 8945Food, oils and fats$865,751, 3.6%
Capabilities
NAICS codes
SBA certifications
No certification in the SBA profile data.
Product and service codes (PSC)
- 8530PERSONAL TOILETRY ARTICLES
Contracts
Latest awards and orders
- 1209Delivery orderunder an indefinite delivery contract (IDC)Department of DefenseDefense Commissary AgencyLatest action
- 1206Delivery orderunder an indefinite delivery contract (IDC)Department of DefenseDefense Commissary AgencyLatest action
- 1203Delivery orderunder an indefinite delivery contract (IDC)Department of DefenseDefense Commissary AgencyLatest action
- 1212Delivery orderunder an indefinite delivery contract (IDC)Department of DefenseDefense Commissary AgencyLatest action
- 1109Delivery orderunder an indefinite delivery contract (IDC)Department of DefenseDefense Commissary AgencyLatest action
- 1106Delivery orderunder an indefinite delivery contract (IDC)Department of DefenseDefense Commissary AgencyLatest action
- 1103Delivery orderunder an indefinite delivery contract (IDC)Department of DefenseDefense Commissary AgencyLatest action
- 1112Delivery orderunder an indefinite delivery contract (IDC)Department of DefenseDefense Commissary AgencyLatest action
- 1009Delivery orderunder an indefinite delivery contract (IDC)Department of DefenseDefense Commissary AgencyLatest action
- 1006Delivery orderunder an indefinite delivery contract (IDC)Department of DefenseDefense Commissary AgencyLatest action
Contact Info
As of . Source: SAM.gov Points of Contact.
SAM.gov registration for L'OREAL USA, INC. lists a physical address and a separate mailing address, along with 4 verified points of contact. Past Performance contacts are the recommended outreach channel for due-diligence references; Government Business contacts handle procurement-facing correspondence.
Source: SAM.gov entity registration. Contacts displaying numeric or placeholder names have been filtered (defense-in-depth).
Physical Address
35 BROADWAY RD
CRANBURY, NJ, 08512
USA
Mailing Address
35 BROADWAY RD
CRANBURY, NJ, 08512
USA
Government Business Contact
JIMMY BAECHER
NAM
1408 PRIMROSE PLACE
BIRMINGHAM, AL, 35209
USA
Electronic Business Contact
Shan Coonathur
Manager
50 Connell Drive
Berkeley Heights, NJ, 07922
USA
Government Business Alternate Contact
JIM BAECHER
1408 PRIMROSE PLACE
BIRMINGHAM, AL, 35209
USA
Electronic Business Alternate Contact
Beverly Braddix
4250 Crossing Blvd
Ste #4
Prince George, VA, 23875
USA
Additional Details
As of . Source: SAM.gov Entity Registration.
L'OREAL USA, INC. has no active federal suspension or debarment on record in SAM.gov. Current SAM.gov registration expires April 28, 2022.
Source: SAM.gov entity registration (FAR responses, registration status). Always verify active exclusions against the authoritative record on SAM.gov before contract award.
Compliance & Risk Assessment
Source: SAM.gov FAR responsesSuspension/Debarment Status
SAM.gov registration reports no active exclusion
Public Display
Entity information is publicly displayed
Disaster Relief Registry
Not registered for disaster relief
Bonding Information
No bonding information provided
EDI
Not declared in SAM.gov
Business Structure
Source: SAM.govRegistration Details
Source: SAM.govInitial Registration
Last Update
Registration Activation
Fiscal Year End
Country of Incorporation
Congressional District
Other contractors in New Jersey with primary NAICS 325620
- Natureskyd LLCJersey City, NJ
- Love Sun Body, IncWest Orange, NJ · SAM.gov registration Expired
- L'oreal USA S/D, Inc.Berkeley Heights, NJ · SAM.gov registration Expired
- DIY Creations LLCBerlin, NJ
- E.T. Browne Drug Co, Inc.Englewood Cliffs, NJ
- Cococare Products, Inc.Dover, NJ