AWARDDELIVERY ORDEROther than small business
Delivery order 70RDA225FR0000009SAFE AMERICA MEDIA LLC
Overview
Award facts
- Net obligations
- $62.83M
- $62,825,854of $62.83M potential value
- Period of performance
- Feb 19, 2025 to Aug 18, 2025
- Ended
- Modifications
- 5
- Latest action Jul 14, 2025
- Contract type
- Delivery order
- PIID 70RDA225FR0000009
Description of requirement
NATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER 1 FOR STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND MEDIA SUPPORT SERVICES
Dates and value
- Award date
- Signed on Feb 19, 2025
- Potential end of performance
- Aug 17, 2025
- Current value
- $62,825,854Base and exercised options
- Potential value (if all options are exercised)
- $62,825,854
- Parent contract vehicle
- 70RDA225D00000004 (IDC, single award) — 3 orders recorded under it
Obligations by fiscal year of action
- FY2025: $62,825,854
Total across 1 fiscal year: $62,825,854
Source: Federal Procurement Data System contract actions as published by SAM.gov and USAspending.gov; latest action recorded Jul 14, 2025. View on USAspending
Recipient
NameSAFE AMERICA MEDIA LLC
Business sizeOther than small businessSize at award, per the contracting officer
Agency and place
Awarding and funding
- Awarded by
- Department of Homeland Security
- Office Of Procurement Operations
- DEPARTMENTAL OPERATIONS ACQUISITION DIVISION II
- Funded by
- Department of Homeland Security
- Immediate Office Of The Secretary
- OFFICE OF PUBLIC AFFAIRS
Place of performance
- Place of performance
- Alexandria, Virginia
Classification and competition
Classification
- Product or service (PSC)
- R701SUPPORT- MANAGEMENT: ADVERTISING (service)
Competition
- Extent competed
- Full and open competition after exclusion of sourcesD
- Solicitation procedures
- Negotiated proposal/quoteNP
- Set-aside
- No set-aside used
- Contract pricing
- Firm fixed priceJ
Contract details
- Subcontracting plan
- Plan not requiredB
- Cost Accounting Standards clause
- Not applicable exempt from CASX
- Certified cost or pricing data
- No
- Service Contract Act labor standards
- No
- Commercial procedures
- Commercial products/servicesA
- Government-furnished property
- Transaction does not use GFE/GFPN
- Bundled requirement
- Not bundledH
- Consolidated requirement
- Not consolidatedD
- Undefinitized action (terms not final)
- No
- Multi-year contract
- No
- Performance-based service acquisition
- No - service where PBA is not used.N
Transaction history
Modification history
- Base award
- Feb 19, 2025Base obligation at award: $16,000,000
- Latest action
- Jul 14, 2025 — Other administrative actionModification P00005; administrative: no change in scope or value
- Latest substantive action
- May 13, 2025 — Option exercisedModification P00003; obligation change +$27,325,324
- Latest funding action
- Apr 30, 2025 — Funding onlyModification P00002; obligation change +$9,500,530; funding only: changes obligations, not scope
- Actions by type
- Base award1
- Other administrative action2
- Supplemental agreement (within scope)1
- Funding only1
- Option exercised1
All contract data
All contract data
Every other field reported for this award, as of its latest reported action
Competition
- Evaluation preference
- No preference used
- Local area set-aside
- No
- Synopsized publicly (SAM.gov / FedBizOpps)
- No
- Simplified procedures for commercial items
- No
Pricing and financing
- Paid by purchase card
- No
Socio-economic and policy
- Inherently governmental functions
- Other functionsOT
- Recovered materials and sustainability
- No clauses included and no sustainability includedC
- EPA-designated product
- Not requiredE
- Clinger-Cohen Act planning (IT)
- No
- Walsh-Healey Act (materials and supplies)
- No
- Construction wage rates (Davis-Bacon)
- No
Place and origin
- Domestic or foreign entity
- U.S. owned businessA
- Country of product or service origin
- United statesUSA
- Place of manufacture
- Not a manufactured end productC
Structure
- Award or IDV
- Award
- Award type
- Delivery orderC
- Parent vehicle type
- IDCB
- Parent vehicle: multiple or single award
- Single awardS
- Parent vehicle agency
- Office Of Procurement Operations7001
- Awarding agency code
- 7000
- Awarding sub-tier code
- 7001
- Contracting office code
- 70RDA2
- Transactions recorded under this award key
- 6
Funding
- Funding agency code
- 7000
- Funding sub-tier code
- 7002
- Funding office code
- 70KSC8