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AWARDDELIVERY ORDEROther than small business

Delivery order 70RDA225FR0000034SAFE AMERICA MEDIA LLC

Overview

Award facts

Net obligations
$65.00M
$65,000,000of $65.00M potential value
Period of performance
Aug 22, 2025 to Feb 21, 2026
Ended
Modifications
0
Latest action Aug 21, 2025
Contract type
Delivery order
PIID 70RDA225FR0000034

Description of requirement

NATIONAL EMERGENCY AT THE SOUTHERN BORDER: NEW TASK ORDER FOUR FOR FOLLOW-ON STRONGER BORDERS, STRONGER AMERICA DOMESTIC CAMPAIGN SUPPORT

Dates and value

Award date
Signed on Aug 21, 2025
Potential end of performance
Feb 20, 2026
Current value
$65,000,000Base and exercised options
Potential value (if all options are exercised)
$65,000,000
Parent contract vehicle
70RDA225D00000004 (IDC, single award) — 3 orders recorded under it

Obligations by fiscal year of action

  • FY2025: $65,000,000

Total across 1 fiscal year: $65,000,000

Source: Federal Procurement Data System contract actions as published by SAM.gov and USAspending.gov; latest action recorded Aug 21, 2025. View on USAspending

Recipient

NameSAFE AMERICA MEDIA LLC
Business sizeOther than small businessSize at award, per the contracting officer

Agency and place

Awarding and funding

Awarded by
  1. Department of Homeland Security
  2. Office Of Procurement Operations
  3. DEPARTMENTAL OPERATIONS ACQUISITION DIVISION II
Funded by
  1. Department of Homeland Security
  2. Immediate Office Of The Secretary
  3. OFFICE OF PUBLIC AFFAIRS

Place of performance

Place of performance
Alexandria, Virginia

Classification and competition

Classification

Product or service (PSC)
R701SUPPORT- MANAGEMENT: ADVERTISING (service)

Competition

Extent competed
Full and open competition after exclusion of sourcesD
Solicitation procedures
Negotiated proposal/quoteNP
Set-aside
Not reported
Contract pricing
Firm fixed priceJ

Solicitation and notices

Solicitation ID
70RDA225Q00000189(as reported)
Solicitation date
Jun 15, 2025

Contract details

Subcontracting plan
Plan not requiredB
Cost Accounting Standards clause
Not applicable exempt from CASX
Certified cost or pricing data
No
Service Contract Act labor standards
No
Commercial procedures
Commercial products/servicesA
Government-furnished property
Transaction does not use GFE/GFPN
Bundled requirement
Not bundledH
Consolidated requirement
Not consolidatedD
Undefinitized action (terms not final)
No
Multi-year contract
No
Performance-based service acquisition
No - service where PBA is not used.N

Transaction history

Modification history

Base award
Aug 21, 2025Base obligation at award: $65,000,000
Latest action
Aug 21, 2025 — Base awardModification 0; obligation change +$65,000,000
Actions by type
  • Base award1
1 actions recorded, Aug 21, 2025 to Aug 21, 2025; each action counted once.

All contract data

All contract data

Every other field reported for this award, as of its latest reported action

Competition

Evaluation preference
No preference used
Local area set-aside
No
Synopsized publicly (SAM.gov / FedBizOpps)
No
Simplified procedures for commercial items
No

Pricing and financing

Paid by purchase card
No
Latest action: change in base and exercised options
$65,000,000
Latest action: change in base and all options
$65,000,000

Socio-economic and policy

Inherently governmental functions
Critical functionsCT
Recovered materials and sustainability
No clauses included and no sustainability includedC
EPA-designated product
Not requiredE
Clinger-Cohen Act planning (IT)
No
Walsh-Healey Act (materials and supplies)
No
Construction wage rates (Davis-Bacon)
No

Place and origin

Domestic or foreign entity
U.S. owned businessA
Country of product or service origin
United statesUSA
Place of manufacture
Not a manufactured end productC

Structure

Award or IDV
Award
Award type
Delivery orderC
Parent vehicle type
IDCB
Parent vehicle: multiple or single award
Single awardS
Parent vehicle agency
Office Of Procurement Operations7001
Awarding agency code
7000
Awarding sub-tier code
7001
Contracting office code
70RDA2
Transactions recorded under this award key
1

Funding

Funding agency code
7000
Funding sub-tier code
7002
Funding office code
70KSC8