IDVSmall business

FSS (multiple-award IDV) GS23F0447PGUD MARKETING, INC

Overview

Award facts

Orders under this IDV: No orders recorded under this IDV.
Period of performance: From Apr 5, 2012
Modifications: 4; Latest action Apr 5, 2012
Contract type: FSS (multiple-award IDV); PIID GS23F0447P

Description of requirement

SERVICES PROVIDED UNDER THIS SIN WILL PROMOTE PUBLIC AWARENESS OF AN AGENCY S MISSION AND INITIATIVES, ENABLE PUBLIC UNDERSTANDING OF COMPLEX TECHNICAL AND SOCIAL ISSUES, DISSEMINATE INFORMATION TO INDUSTRY AND CONSUMER ADVOCACY GROUPS AND ENGAGE IN RECRUITMENT CAMPAIGNS. SERVICES INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING COMPONENTS:^^ ^TADVERTISING OBJECTIVE DETERMINATION^^ ^TMESSAGE DECISION/CREATION^^ ^TMEDIA SELECTION^^ ^TOUTDOOR MARKETING AND MEDIA SERVICES^^ ^TBROADCAST MEDIA (RADIO, TV AND PUBLIC SERVICE^^ ANNOUNCEMENTS)^^ ^TDIRECT MAIL SERVICES^^ ^TMEDIA PLANNING^^ ^TMEDIA PLACEMENT SERVICES^^ ^TADVERTISING EVALUATION^^ ^TRELATED ACTIVITIES TO ADVERTISING SERVICES

Dates and value

Award date: Earliest action recorded: Jul 30, 2009 (the base award is not in the records GovChime holds)
Ordering period ends: Sep 23, 2014
Ceiling: Shared program ceiling (all awardees of this multiple-award vehicle, not a per-awardee value): $375,000

Source: Federal Procurement Data System contract actions as published by SAM.gov and USAspending.gov; latest action recorded Apr 5, 2012. View on USAspending · Recipient on SAM.gov

Recipient

NameGUD MARKETING, INC

LocationLANSING, MI

UEIFKD4T4JNH6D8

Business sizeSmall businessSize at award, per the contracting officer

Parent companyGUD MARKETING, INC

Agency and place

Awarding and funding

Awarded by: General Services Administration
Federal Acquisition Service
GSA/FAS CENTER OF INNOVATIVE ACQUISITION DEV
Funded by: General Services Administration
Federal Acquisition Service
GSA/FAS HEARTLAND REGIONAL ADMINISTRATOR

Classification and competition

Classification

NAICS: 541810ADVERTISING AGENCIES
Product or service (PSC): R701SUPPORT- MANAGEMENT: ADVERTISING (service)

Competition

Extent competed: Full and open competitionA
Solicitation procedures: Negotiated proposal/quoteNP
Set-aside: No set-aside used
Contract pricing: Firm fixed priceJ
Offers received: 0

Contract details

Subcontracting plan: Plan not requiredB
Cost Accounting Standards clause: Not applicable exempt from CASX
Commercial procedures: Commercial itemA
Government-furnished property: Transaction does not use GFE/GFPN
Bundled requirement: Not a bundled requirementD
Consolidated requirement: No
Undefinitized action (terms not final): No
Interagency contracting authority: Other statutory authorityB
Multi-year contract: No
Performance-based service acquisition: No - service where PBA is not used.N

Transaction history

Modification history

Latest action: Apr 5, 2012 — Other administrative actionModification 3; administrative: no change in scope or value
Actions by type: Other administrative action4
4 actions recorded, Jul 30, 2009 to Apr 5, 2012; each action counted once.

Every modification

Each modification of this award, with its obligation change and reason.

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All contract data

Every other field reported for this award, as of its latest reported action

Competition

Evaluation preference: No preference used
Simplified procedures for commercial items: No
A-76 (FAIR Act) action: No

Socio-economic and policy

Clinger-Cohen Act planning (IT): No

Place and origin

Domestic or foreign entity: U.S. owned businessA

Structure

Award or IDV: IDV
IDV type: FSSC
Multiple or single award: Multiple awardM
Awarding agency code: 4700
Awarding sub-tier code: 4732
Contracting office code: NH000
Transactions recorded under this award key: 4

Funding

Funding agency code: 4700
Funding sub-tier code: 4732
Funding office code: 285X00