GUD MARKETING, INC (MI)
Registration and award facts
SAM.gov registration as of
- Net obligations since FY2008
- $280.18K
- $280,182under this UEI
- FY2026 obligations
- $0†
- Provisional
- Awards and orders
- 3
- with positive net obligations4 IDV vehicles held
- Latest action
- Oct 7, 2026
- SAM.gov registration
- Active
- Registration expiration date Oct 20, 2027
Registration
- Doing business as
- GUD MARKETING
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Business start date
- Aug 18, 1978 (48 years)
- Location
- Lansing, MI
- State of incorporation
- Michigan
- Purpose of registration
- All Awards
- Website
- gudmarketing.com
† FY2026 obligations (provisional; DoD awards signed after Jul 28, 2026 are not yet public).
Source: SAM.gov entity registration and FPDS contract actions recorded under UEI FKD4T4JNH6D8. GovChime does not check exclusions.
Performance
Net obligations recorded under this UEI since FY2008. Top lists show the largest five by share of this vendor's net obligations; the shares do not sum to 100%.
Net obligations by fiscal year of action
- FY2025: -$73,977 (de-obligation)
- FY2023: $228,500
- FY2020: -$69,956 (de-obligation)
- FY2016: $43,225
- FY2014: $41,584
- FY2013: $83,168
- FY2009: $6,624
- FY2008: $21,014
Total across 8 fiscal years: $280,182
Net de-obligation in that fiscal year (obligations withdrawn).
Top awarding agencies
- Environmental Protection Agency$154,523, 55.2%
- Department of Transportation$98,021, 35.0%
- General Services Administration$27,638, 9.9%
Top awarding sub-agencies
- Environmental Protection Agency$154,523, 55.2%
- National Highway Traffic Safety Administration$98,021, 35.0%
- Public Buildings Service$27,638, 9.9%
Top NAICS by obligations
- 541613Marketing consulting services$154,523, 55.2%
- 541810Advertising agencies$125,659, 44.8%
Top product and service codes by obligations
- R708Support- management: public relations$154,523, 55.2%
- R701Support- management: advertising$98,021, 35.0%
- R499Other professional services$21,124, 7.5%
- T013Technical writing services$6,514, 2.3%
Capabilities
NAICS codes
- 541810Advertising Agencies(primary)
- 541840Media Representatives
- 541830Media Buying AgenciesSmall
- 541890Other Services Related to Advertising
- 541430Graphic Design Services
- 541870Advertising Material Distribution ServicesSmall
Show all 15 NAICS codes9 more NAICS codes
- 541860Direct Mail Advertising
- 541910Marketing Research and Public Opinion Polling
- 512110Motion Picture and Video ProductionSmall
- 512240Sound Recording Studios
- 711510Independent Artists, Writers, and Performers
- 541613Marketing Consulting Services
- 541511Custom Computer Programming ServicesSmall
- 541820Public Relations Agencies
- 541850Indoor and Outdoor Display AdvertisingSmall
Small: small business for that NAICS, self-certified in SAM.gov registration.
SBA certifications
No certification in the SBA profile data.
Business types self-reported in SAM.gov registration:
- Women-Owned Business
- Women-Owned Small Business
Capabilities & Services
Contracts
Latest awards and orders
- 47QRAA22D000VFederal supply schedule (FSS)VehicleGeneral Services AdministrationFederal Acquisition ServiceLatest action
- 68HE0523F0028Delivery orderunder a federal supply schedule (FSS)Environmental Protection AgencyLatest action
- DTNH2213C00311Indefinite delivery contract (IDC)VehicleDepartment of TransportationNational Highway Traffic Safety AdministrationLatest action
- GS23F0447PFederal supply schedule (FSS)VehicleGeneral Services AdministrationFederal Acquisition ServiceLatest action
- ED06CO0055Indefinite delivery contract (IDC)VehicleDepartment of EducationLatest action
- GSP0508SI0182DoGeneral Services AdministrationPublic Buildings ServiceLatest action
- GS05P07SVC0033DoGeneral Services AdministrationPublic Buildings ServiceLatest action
Contact Info
As of . Source: SAM.gov Points of Contact.
SAM.gov registration for GUD MARKETING, INC lists a physical address and a separate mailing address, along with 2 verified points of contact. Past Performance contacts are the recommended outreach channel for due-diligence references; Government Business contacts handle procurement-facing correspondence.
Source: SAM.gov entity registration. Contacts displaying numeric or placeholder names have been filtered (defense-in-depth).
Physical Address
1223 TURNER ST STE 101
LANSING, MI, 48906
USA
Mailing Address
1223 TURNER ST STE 101
LANSING, MI, 48906
USA
Government Business Contact
DEBBIE HORAK
1223 TURNER STREET
SUITE 101
LANSING, MI, 48906
USA
Electronic Business Contact
DEBBIE HORAK
Principal
1223 TURNER STREET
SUITE 101
Lansing, MI, 48906
USA
Additional Details
As of . Source: SAM.gov Entity Registration.
GUD MARKETING, INC has no active federal suspension or debarment on record in SAM.gov. Current SAM.gov registration expires October 20, 2027.
Source: SAM.gov entity registration (FAR responses, registration status). Always verify active exclusions against the authoritative record on SAM.gov before contract award.
Compliance & Risk Assessment
Source: SAM.gov FAR responsesSuspension/Debarment Status
SAM.gov registration reports no active exclusion
Public Display
Entity information is publicly displayed
Disaster Relief Registry
Not registered for disaster relief
EDI
Not declared in SAM.gov
Business Structure
Source: SAM.govRegistration Details
Source: SAM.govInitial Registration
Last Update
Registration Activation
Fiscal Year End
Country of Incorporation
Congressional District
Other contractors in Michigan with primary NAICS 541810
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- Quorum, IncorporatedAnn Arbor, MI
- Regroup, Inc.Ann Arbor, MI
- Douglas Marketing Group, LLCTroy, MI
- Mort Crim Communications, Inc.Detroit, MI
- Annie and Adam, LLCCanton, MI