AMERICAN DIRECTIONS RESEARCH GROUP INC. (DC)
Registration and award facts
SAM.gov registration as of
- Net obligations since FY2010
- $21.30M
- $21,298,591under this UEI
- FY2026 obligations
- -$15.18K†
- -$15,180Provisional
- Awards and orders
- 8
- with positive net obligations2 IDV vehicles held
- Latest action
- Oct 11, 2026
- SAM.gov registration
- Active
- Registration expiration date Mar 14, 2027
Registration
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Business start date
- Jan 28, 1987 (39 years)
- Location
- Washington, DC
- State of incorporation
- District of Columbia
- Website
- americandirections.com
† FY2026 obligations (provisional; DoD awards signed after Jul 27, 2026 are not yet public).
Source: SAM.gov entity registration and FPDS contract actions recorded under UEI FLK4GDKZTGW6. GovChime does not check exclusions.
Performance
Net obligations recorded under this UEI since FY2010. Top lists show the largest five by share of this vendor's net obligations; the shares do not sum to 100%.
Net obligations by fiscal year of action
- FY2026: -$15,180 (de-obligation) (provisional)
- FY2025: $3,224,657
- FY2024: $2,400,304
- FY2023: $2,414,566
- FY2022: $2,394,770
- FY2021: $2,335,349
- FY2020: $722,540
- FY2019: $1,445,080
Show all 15 yearsEarlier years (FY2010–FY2018)
- FY2018: $1,796,760
- FY2017: $1,785,280
- FY2016: $1,204,875
- FY2015: $1,157,674
- FY2014: $38,660
- FY2012: $5,500
- FY2010: $387,756
Total across 15 fiscal years: $21,298,591
Net de-obligation in that fiscal year (obligations withdrawn).
Top awarding agencies
- Department of Veterans Affairs$20,234,440, 95.0%
- Department of Health and Human Services$897,235, 4.2%
- Department of the Interior$70,000, 0.3%
- Department of Commerce$58,256, 0.3%
- Government Accountability Office$38,660, 0.2%
Top awarding sub-agencies
- Department of Veterans Affairs$20,234,440, 95.0%
- Health Resources and Services Administration$562,235, 2.6%
- Office of the Assistant Secretary for Administration$335,000, 1.6%
- Bureau of Land Management$70,000, 0.3%
- National Oceanic and Atmospheric Administration$58,256, 0.3%
Top NAICS by obligations
- 541910Marketing research and public opinion polling$19,205,022, 90.2%
- 541618Other management consulting services$335,000, 1.6%
Top product and service codes by obligations
- R408Support- professional: program management/support$12,754,466, 59.9%
- R422Support- professional: market research/public opinion$6,462,300, 30.3%
- U008Education/training- training/curriculum development$1,087,674, 5.1%
- B506Special studies/analysis- data (other than scientific)$562,235, 2.6%
- R499Other professional services$373,660, 1.8%
Capabilities
NAICS codes
- 541910Marketing Research and Public Opinion Polling(primary)Small
- 541611Administrative Management and General Management Consulting ServicesSmall
- 541613Marketing Consulting ServicesSmall
- 541990All Other Professional, Scientific, and Technical ServicesSmall
Small: small business for that NAICS, self-certified in SAM.gov registration.
SBA certifications
No certification in the SBA profile data.
Business types self-reported in SAM.gov registration:
- Self Certified Small Disadvantaged Business
- Women-Owned Small Business
- Woman-Owned Business
Product and service codes (PSC)
- R422Professional, Administrative & Management Support
- R499Professional, Administrative & Management Support
- R702Professional, Administrative & Management Support
Federal Capability Statement
Veteran-owned, full service public opinion research firm. Survey methods include telephone, online & mail surveys. Services include survey design & development, data collection, analysis and reporting for research and evaluation needs.
Capabilities & Services
Contracts
Latest awards and orders
- GS10F0443YFederal supply schedule (FSS)VehicleGeneral Services AdministrationFederal Acquisition ServiceLatest action
- 36C24125P0710Purchase orderDepartment of Veterans AffairsLatest action
- 36C24121P0490Purchase orderDepartment of Veterans AffairsLatest action
- VA24116C0157Definitive contractDepartment of Veterans AffairsLatest action
- HHSH250201700044GDelivery orderunder a federal supply schedule (FSS)Department of Health and Human ServicesHealth Resources and Services AdministrationLatest action
- INL15PD01517Delivery orderunder a federal supply schedule (FSS)Department of the InteriorBureau of Land ManagementLatest action
- GAO14PI0009Purchase orderGovernment Accountability OfficeGao, Except Comptroller GeneralLatest action
- VA11915F0022Delivery orderunder a federal supply schedule (FSS)Department of Veterans AffairsLatest action
- HHSP23320100012TCIndefinite delivery contract (IDC)VehicleDepartment of Health and Human ServicesOffice of the Assistant Secretary for AdministrationLatest action
- DOCJJ133F10SE3871PoDepartment of CommerceNational Oceanic and Atmospheric AdministrationLatest action
Contact Info
As of . Source: SAM.gov Points of Contact.
SAM.gov registration for AMERICAN DIRECTIONS RESEARCH GROUP INC. lists a physical address and a separate mailing address, along with 5 verified points of contact. Past Performance contacts are the recommended outreach channel for due-diligence references; Government Business contacts handle procurement-facing correspondence.
Source: SAM.gov entity registration. Contacts displaying numeric or placeholder names have been filtered (defense-in-depth).
Physical Address
1015 15TH ST NW
STE 600
WASHINGTON, DC, 20005
USA
Mailing Address
1015 15TH ST NW
STE 600
WASHINGTON, DC, 20005
USA
Government Business Contact
JERRY KARSON
CHIEF MARKETING OFFICER
1015 15TH ST., NW
SUITE #600
WASHINGTON, DC, DC, 20005
USA
Electronic Business Contact
KEVIN KELLY
CEO
1015 15TH ST., NW
SUITE 600
WASHINGTON, DC, 20005
USA
Past Performance Contact
JERRY KARSON
CHIEF MARKETING OFFICER
1350 CONNECTICUT AVE
SUITE #1102
WASHINGTON, DC, DC, 20036
USA
Government Business Alternate Contact
JERRY KARSON
CHIEF MARKETING OFFICER
1015 15TH ST., NW
SUITE #600
WASHINGTON, DC, DC, 20005
USA
Electronic Business Alternate Contact
JERRY KARSON
CHIEF MARKETING OFFICER
1350 CONNECTICUT AVE
SUITE #1102
WASHINGTON, DC, DC, 20036
USA
Additional Details
As of . Source: SAM.gov Entity Registration.
AMERICAN DIRECTIONS RESEARCH GROUP INC. has no active federal suspension or debarment on record in SAM.gov. Current SAM.gov registration expires March 14, 2027.
Source: SAM.gov entity registration (FAR responses, registration status). Always verify active exclusions against the authoritative record on SAM.gov before contract award.
Compliance & Risk Assessment
Source: SAM.gov FAR responsesSuspension/Debarment Status
SAM.gov registration reports no active exclusion
Public Display
Entity information is publicly displayed
Disaster Relief Registry
Not registered for disaster relief
Bonding Information
No bonding information provided
EDI
Not declared in SAM.gov
Business Structure
Source: SAM.govRegistration Details
Source: SAM.govInitial Registration
Last Update
Registration Activation
Fiscal Year End
Country of Incorporation
Congressional District
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