TRUE NORTH COMMUNICATIONS INC (NY)
Registration and award facts
SAM.gov registration as of
- Net obligations since FY2008
- $2.16B
- $2,162,093,504under this UEI
- FY2026 obligations
- $82.49M†
- $82,488,544Provisional
- Awards and orders
- 50
- with positive net obligations7 IDV vehicles held
- Latest action
- Jul 21, 2026
- SAM.gov registration
- Active
- Registration expiration date Oct 7, 2027
Registration
- Doing business as
- FCB NY
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Business start date
- Jan 1, 1942 (84 years)
- Location
- New York, NY
- State of incorporation
- Delaware
- Purpose of registration
- All Awards
† FY2026 obligations (provisional; DoD awards signed after Aug 6, 2026 are not yet public).
Source: SAM.gov entity registration and FPDS contract actions recorded under UEI P1YSWCJHXFZ4. GovChime does not check exclusions.
Performance
Net obligations recorded under this UEI since FY2008. Top lists show the largest five by share of this vendor's net obligations; the shares do not sum to 100%.
Net obligations by fiscal year of action
- FY2026: $82,488,544 (provisional)
- FY2025: $51,153,845
- FY2024: $77,060,488
- FY2023: $95,800,000
- FY2022: $154,657,000
- FY2021: $150,968,565
- FY2020: $100,063,051
- FY2019: $132,293,341
Show all 19 yearsEarlier years (FY2008–FY2018)
- FY2018: $155,983,701
- FY2017: $218,578,751
- FY2016: -$15,844 (de-obligation)
- FY2015: $73,566,584
- FY2014: $115,098,240
- FY2013: $191,501,756
- FY2012: -$4,868,667 (de-obligation)
- FY2011: $36,360,741
- FY2010: $185,166,744
- FY2009: $264,534,353
- FY2008: $81,702,311
Total across 19 fiscal years: $2,162,093,504
Net de-obligation in that fiscal year (obligations withdrawn).
Top awarding agencies
- Department of Health and Human Services$1,607,766,182, 74.4%
- Department of Commerce$350,334,959, 16.2%
- Department of the Treasury$202,927,101, 9.4%
- Department of Agriculture$886,133, <0.1%
- Department of Justice$179,129, <0.1%
Top awarding sub-agencies
- Food and Drug Administration$1,607,766,182, 74.4%
- U.S. Census Bureau$350,334,959, 16.2%
- Bureau of the Fiscal Service$202,927,101, 9.4%
- Food and Nutrition Service$886,133, <0.1%
- Offices, Boards and Divisions$179,129, <0.1%
Top NAICS by obligations
- 541810Advertising agencies$1,864,457,194, 86.2%
- 541820Public relations agencies$229,083,007, 10.6%
- 541199All other legal services$179,129, <0.1%
Top product and service codes by obligations
- R426Support- professional: communications$1,256,425,731, 58.1%
- R701Advertising services$904,387,885, 41.8%
- R412Support- professional: simulation$817,133, <0.1%
- R499Other professional services$283,626, <0.1%
- R424Support- professional: expert witness$179,129, <0.1%
Capabilities
NAICS codes
- 541810Advertising Agencies(primary)
SBA certifications
No certification in the SBA profile data.
Contracts
Latest awards and orders
- 75F40125F19005Delivery orderunder an indefinite delivery contract (IDC)Department of Health and Human ServicesOffice of the Assistant Secretary for Financial ResourcesLatest action
- 75F40124F19003Delivery orderunder an indefinite delivery contract (IDC)Department of Health and Human ServicesFood and Drug AdministrationLatest action
- 75F40123F19002Delivery orderunder an indefinite delivery contract (IDC)Department of Health and Human ServicesFood and Drug AdministrationLatest action
- 75F40126F19004Delivery orderunder an indefinite delivery contract (IDC)Department of Health and Human ServicesFood and Drug AdministrationLatest action
- 75F40121F19001Delivery orderunder an indefinite delivery contract (IDC)Department of Health and Human ServicesFood and Drug AdministrationLatest action
- 75F40121D00016Indefinite delivery contract (IDC)VehicleDepartment of Health and Human ServicesFood and Drug AdministrationLatest action
- 47QRAA20D0016Federal supply schedule (FSS)VehicleGeneral Services AdministrationFederal Acquisition ServiceLatest action
- HHSF223201750007ADefinitive contractDepartment of Health and Human ServicesFood and Drug AdministrationLatest action
- HHSF22301003TDelivery orderunder an indefinite delivery contract (IDC)Department of Health and Human ServicesFood and Drug AdministrationLatest action
- HHSF22301004TDelivery orderunder an indefinite delivery contract (IDC)Department of Health and Human ServicesFood and Drug AdministrationLatest action
Contact Info
As of . Source: SAM.gov Points of Contact.
SAM.gov registration for TRUE NORTH COMMUNICATIONS INC lists a physical address and a separate mailing address, along with 2 verified points of contact. Past Performance contacts are the recommended outreach channel for due-diligence references; Government Business contacts handle procurement-facing correspondence.
Source: SAM.gov entity registration. Contacts without a real name are not shown.
Physical Address
111 W 33RD ST
NEW YORK, NY, 10001
USA
Mailing Address
111 W 33RD ST
NEW YORK, NY, 10001
USA
Government Business Contact
Joe Petito
Contract Manager
111 W 33rd St
New York, NY, 10001
USA
Electronic Business Contact
Joe Petito
Contract Manager
111 W 33rd St
New York, NY, 10001
USA
Additional Details
As of . Source: SAM.gov Entity Registration.
TRUE NORTH COMMUNICATIONS INC has no active federal suspension or debarment on record in SAM.gov. Current SAM.gov registration expires October 7, 2027.
Source: SAM.gov entity registration (FAR responses, registration status). Always verify active exclusions against the authoritative record on SAM.gov before contract award.
Compliance & Risk Assessment
Source: SAM.gov FAR responsesSuspension/Debarment Status
SAM.gov registration reports no active exclusion
Public Display
Entity information is publicly displayed
Disaster Relief Registry
Not registered for disaster relief
EDI
Not declared in SAM.gov
Business Structure
Source: SAM.govRegistration Details
Source: SAM.govInitial Registration
Last Update
Registration Activation
Fiscal Year End
Country of Incorporation
Congressional District
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- Extrategic Culture, IncNew York, NY · SAM.gov registration Expired