THE ADVERTISING COUNCIL INC (NY)
Registration and award facts
SAM.gov registration as of
- Net obligations since FY2008
- $162.21M
- $162,213,910under this UEI
- FY2026 obligations
- $9.40M†
- $9,402,543Provisional
- Awards and orders
- 68
- with positive net obligations12 IDV vehicles held
- Latest action
- Sep 16, 2026
- SAM.gov registration
- Active
- Registration expiration date Jan 15, 2027
Registration
- Doing business as
- THE ADVERTISING COUNCIL INC
- Entity structure
- Corporate Entity (Tax Exempt)
- Business start date
- Feb 18, 1942 (84 years)
- Location
- New York, NY
- State of incorporation
- New York
- Purpose of registration
- All Awards
- Website
- adcouncil.org
† FY2026 obligations (provisional; DoD awards signed after Aug 6, 2026 are not yet public).
Source: SAM.gov entity registration and FPDS contract actions recorded under UEI JV39FYRGTSF3. GovChime does not check exclusions.
Performance
Net obligations recorded under this UEI since FY2008. Top lists show the largest five by share of this vendor's net obligations; the shares do not sum to 100%.
Net obligations by fiscal year of action
- FY2026: $9,402,543 (provisional)
- FY2025: $10,996,318
- FY2024: $12,509,560
- FY2023: $11,692,465
- FY2022: $13,705,168
- FY2021: $6,909,425
- FY2020: $10,211,963
- FY2019: $4,940,682
Show all 19 yearsEarlier years (FY2008–FY2018)
- FY2018: $8,084,288
- FY2017: $6,531,130
- FY2016: $4,842,242
- FY2015: $4,726,729
- FY2014: $1,913,972
- FY2013: $9,285,516
- FY2012: $11,945,237
- FY2011: $7,557,562
- FY2010: $7,184,107
- FY2009: $11,562,479
- FY2008: $8,212,523
Total across 19 fiscal years: $162,213,910
Top awarding agencies
- Department of Transportation$81,936,924, 50.5%
- Department of Homeland Security$26,000,635, 16.0%
- Department of Veterans Affairs$18,822,716, 11.6%
- Department of Health and Human Services$14,907,410, 9.2%
- Department of Defense$7,551,114, 4.7%
Top awarding sub-agencies
- National Highway Traffic Safety Administration$81,936,924, 50.5%
- Federal Emergency Management Agency$24,550,722, 15.1%
- Department of Veterans Affairs$18,822,716, 11.6%
- Office of the Assistant Secretary for Administration$9,274,116, 5.7%
- Department of the Army$7,709,913, 4.8%
Top NAICS by obligations
- 541810Advertising agencies$154,398,842, 95.2%
- 541890Other services related to advertising$1,606,171, 1.0%
- 541870Advertising material distribution services$1,596,854, 1.0%
- 541820Public relations agencies$1,063,882, 0.7%
Top product and service codes by obligations
- R701Support- management: advertising$117,967,440, 72.7%
- T006Photo/map/print/publication- film/video tape production$17,298,572, 10.7%
- R799Support- management: other$16,964,795, 10.5%
- R408Program management/support services$3,206,204, 2.0%
- R708Support- management: public relations$2,243,924, 1.4%
Capabilities
NAICS codes
- 541810Advertising Agencies(primary)
SBA certifications
No certification in the SBA profile data.
Business types self-reported in SAM.gov registration:
- Not Applicable
Contracts
Latest awards and orders
- 36C10X26P0035Purchase orderDepartment of Veterans AffairsLatest action
- 693JJ922F00102NDelivery orderunder an indefinite delivery contract (IDC)Department of TransportationNational Highway Traffic Safety AdministrationLatest action
- 693JJ922D000020Indefinite delivery contract (IDC)VehicleDepartment of TransportationNational Highway Traffic Safety AdministrationLatest action
- 693JJ922F00104NDelivery orderunder an indefinite delivery contract (IDC)Department of TransportationNational Highway Traffic Safety AdministrationLatest action
- 693JJ922F00105NDelivery orderunder an indefinite delivery contract (IDC)Department of TransportationNational Highway Traffic Safety AdministrationLatest action
- 693JJ922F00103NDelivery orderunder an indefinite delivery contract (IDC)Department of TransportationNational Highway Traffic Safety AdministrationLatest action
- 693JJ922F00101NDelivery orderunder an indefinite delivery contract (IDC)Department of TransportationNational Highway Traffic Safety AdministrationLatest action
- 11316022F0012ONDBPA callunder a blanket purchase agreement (BPA)Executive Office of the PresidentLatest action
- 36C10X23P0088Purchase orderDepartment of Veterans AffairsLatest action
- 11316022A0009EOPBlanket purchase agreement (BPA)VehicleExecutive Office of the PresidentLatest action
Contact Info
As of . Source: SAM.gov Points of Contact.
SAM.gov registration for THE ADVERTISING COUNCIL INC lists a physical address and a separate mailing address, along with 6 verified points of contact. Past Performance contacts are the recommended outreach channel for due-diligence references; Government Business contacts handle procurement-facing correspondence.
Source: SAM.gov entity registration. Contacts without a real name are not shown.
Physical Address
815 2ND AVE FL 9
NEW YORK, NY, 10017
USA
Mailing Address
815 2ND AVE FL 9
NEW YORK, NY, 10017
USA
Government Business Contact
BIBI F ALLI
GOVT CAMPAIGN FINANCIAL MANAGER
815 SECOND AVENUE
8TH FLOOR
NEW YORK, NY, 10017
USA
Electronic Business Contact
Jenny Darling
Chief Financial and Operations Officer
815 SECOND AVENUE
NEW YORK, NY, 10017
USA
Past Performance Contact
Jenny Darling
Chief Financial and Operations Officer
815 SECOND AVENUE
NEW YORK, NY, 10017
USA
Government Business Alternate Contact
Jenny Darling
Chief Financial and Operations Officer
815 SECOND AVENUE
NEW YORK, NY, 10017
USA
Electronic Business Alternate Contact
BIBI F ALLI
GOVT CAMPAIGN FINANCIAL MANAGER
815 SECOND AVENUE
8TH FLOOR
NEW YORK, NY, 10017
USA
Past Performance Alternate Contact
BIBI F ALLI
GOVT CAMPAIGN FINANCIAL MANAGER
815 SECOND AVENUE
NEW YORK, NY, 10017
USA
Additional Details
As of . Source: SAM.gov Entity Registration.
THE ADVERTISING COUNCIL INC has no active federal suspension or debarment on record in SAM.gov. Current SAM.gov registration expires January 15, 2027.
Source: SAM.gov entity registration (FAR responses, registration status). Always verify active exclusions against the authoritative record on SAM.gov before contract award.
Compliance & Risk Assessment
Source: SAM.gov FAR responsesSuspension/Debarment Status
SAM.gov registration reports no active exclusion
Public Display
Entity information is publicly displayed
Disaster Relief Registry
Not registered for disaster relief
EDI
Not declared in SAM.gov
Business Structure
Source: SAM.govRegistration Details
Source: SAM.govInitial Registration
Last Update
Registration Activation
Fiscal Year End
Country of Incorporation
Congressional District
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